Last Updated: 26 February 2026
Key Takeaways
- The Brand: Grüum is a Manchester-based brand offering high-quality, Scandinavian-inspired grooming products at a fraction of high-street prices.
- The Subscription: A highly flexible men’s grooming subscription box where you can easily pause, cancel, or change your delivery dates.
- The Ingredients: Everything is cruelty-free and formulated without harsh chemicals, parabens, sulphates, or artificial colours.
- The Routine: The comprehensive beard maintenance set provides everything from exfoliating face wash to nourishing beard oil for a complete daily routine.
As we settle into February 2026, keeping on top of a solid skincare routine can easily fall to the bottom of the priority list. However, looking after your skin and facial hair is a vital part of everyday wellness.
This is where Grüum comes in. Grüum is a refreshing alternative grooming brand for men that offers premium products for a fraction of the price of the big high-street brands. Having followed this Manchester-based company for a while now, I have seen the interest in their service completely skyrocket.
The rise of the subscription box has been a fascinating trend. Many companies now offer something unique through your letterbox each month, fuelling our natural instinct for intrigue. If you are looking to upgrade your morning routine, here is my honest Gruum review.
Why Choose a Men’s Grooming Subscription Box?
I will be honest and say that subscription boxes really appeal to me. They are a fantastic way to discover new items which you wouldn’t necessarily source yourself.
Like many top-tier subscription services, Grüum gives you complete flexibility over your payment options. You can change your billing date at any time, pause your service when you need a little breather, or cancel the subscription with a simple click. The idea behind Grüum is brilliant: a monthly delivery of men’s grooming essentials means you will never run out of your favourite products.
The products themselves adopt a Scandinavian design culture with a clean, minimalist aesthetic. The packaging is perfectly travel-sized, making it an ideal addition to your holiday packing list, but it is also large enough for everyday convenience.
Most importantly, they deliver a clear message about their ingredients. All of the products are free from EDTA, parabens, sulphates, SLS, SLES, artificial fragrances, and colours. Oh, and they absolutely do not test on animals.
The Grüum Beard Maintenance Set
I received their beard maintenance set, which is a fantastic entry point into the brand. You can grab it on a flexible one-month rolling plan, or you can prepay for three or six months. The set includes everything you need to keep your face fur in tip-top condition.
Step 1: Cleansing and Toning
For everyday cleaning, the kóri daily exfoliating face wash is honestly the most refreshing face wash I have used. The formulation is kind to your skin and amazing at removing any excess dirt. It features tiny biodegradable beads to gently exfoliate dead skin cells and lift away impurities, helping to keep blemishes and blackheads away. It is packed with witch hazel, aloe vera, orange, and eucalyptus to combat dryness and soothe the skin.
I follow this up with their gösta facial tonic. A lot of gentlemen are still unaware of the benefits of adding a toner to their daily routine, but it can make a massive difference. Using this in the morning really helps in tackling that sluggish feeling. The light and zesty citrus scent is a perfect pick-me-up that reduces unwanted shine. Packed with chamomile, rosemary oil, and aloe vera, it refreshes your complexion instantly.
Step 2: Beard Care
The morning routine for a bearded gent never works without a dedicated wash. The bård beard wash has been specifically formulated for facial hair. Like washing the hair on your head, you want to ensure your beard is left clean without stripping away too many essential oils, which usually leads to irritation and dryness.
Next is the leif beard oil, which is probably my favourite beard oil to date. Whether your beard is kept short or you are sporting a full face carpet, a conditioning oil is an essential tool to prevent “beard-druff”. I received the Wood fragrance (featuring patchouli and sandalwood), and it fits my personal style perfectly.
To keep the beard game strong, I finish with the tor beard wax. With carnauba and beeswax, it provides a light hold to keep you looking sharp all day, while essential oils and shea butter keep the hair deeply moisturised.
Step 3: Hydration
Finally, we come to the kåre daily moisturiser. Moisturising daily should already be in your routine! It is essential for hydrating and protecting your skin against pollution, dry air, and other day-to-day nastiness.
Kåre is the essential finishing touch. Its lightweight formula means that oily skin will not be left feeling greasy. Packed with the natural goodness of chamomile, rosemary oil, and green tea extract, it is incredibly kind to sensitive skin and great at soothing post-shave irritation.
If you want to feel sharp before heading out to a gig or grabbing a spicy autumn stout at the pub, this routine will get you there.
You can shop the full range over on the official Grüum website. Let me know your daily skincare routine and what products you are currently using!
FAQ: Grüum Skincare and Grooming
Are Grüum products cruelty-free? Yes. Grüum is entirely cruelty-free, and they do not test any of their products on animals. Furthermore, the vast majority of their range is completely vegan-friendly.
How does the Grüum subscription work? You simply select the products you want in your kit and choose how often you want them delivered (typically monthly or bimonthly). You are not locked into a rigid contract, meaning you can pause, edit, or cancel your deliveries at any time through your online account.
Is Grüum suitable for sensitive skin? Absolutely. Because they avoid harsh chemicals, artificial colours, and synthetic fragrances, products like the kåre daily moisturiser and the gösta facial tonic are brilliant for soothing easily irritated or sensitive skin.
You can shop the range HERE.
Let me know your daily skincare and what products you are using.
